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UX content
for complex systems and simple experiences

Want to pick our brain (for free)?

We're now offering one free complex system UX writing office hour to three lucky design teams

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Hi! We're Draft

What do we do?

We write copy for the apps, software, and websites of the country's largest and biggest. We were some of the first to practice UX writing in Israel. And so for a while now, we've been making it easier for users to find their way (and product teams to do their job) with effective, on-point UX content services that work. Simple as that

How will it help?

With a professional UX writer on hand, you'll have the confidence of clear, effective copy. Gone will be the fuss of repeatedly checking capitalization. You will never be forced to churn error messages for the dev team. We've got you covered, and your users, too

What we can do for you

מה אנחנו עושים

Training & workshops

Transform how your team thinks about UX content through practical workshops customized to your product.

Your designers, developers, and product managers will learn hands-on techniques for writing clear user flows, crafting better error messages, and making complex features easy to understand.

By the end, they'll have practical tools they can apply right away to their daily work

Voice guidelines

Define how your product should sound and feel to users across every interaction.

We'll help identify and document your product's unique personality, from how it explains complex processes to how it celebrates user success.

Your team gets clear direction on expressing your brand's character through every piece of interface text, making your product that much simpler and easier for users to understand

UX writing

We work our magic writing everything from onboarding flows to alerts, turning technical features into straightforward experiences.

With carefully designed UX copy, we can ensure your users find their way with confidence. They'll get the most out of your product, make fewer support calls, and come back more often, and your team can focus on building. It's a win-win

Style guide

A practical reference that standardizes your product's written content, from capitalization rules to punctuation and formats.

Your team gets clear examples and rules for writing consistent interface text, saving hours of back-and-forth discussions.

Yes, this also means there'll be no more debating about hyphens. Unless you enjoy that, and if so – by all means, continue

Additional touchpoints

Clear, consistent messaging that extends your product experience to every email, notification, and text.

We help craft the perfect content for touchpoints outside your interface - from emails to push updates. And your users get that seamless experience that makes complex processes feel straightforward, whether they're in your product or reading their inbox

Content review

A thorough analysis of your existing copy with practical recommendations for improvement.

We'll examine your proudct, highlight opportunities to simplify complex or technical terminology and provide suggestions to enhance clarity.

You get actionable insights to strengthen your content, plus guidance for your team to maintain consistency going forward

Conversational design

Natural, effective chatbot conversations that solve user problems while reflecting your brand's personality.

We map out the interaction flows and write every response, ensuring your bot handles both common scenarios and edge cases gracefully.

Your users get quick, helpful assistance that feels less like talking to a machine and more like interacting with your product

Office hours

Get flexible, professional UX writing support without the overhead of a full-time hire, and give your team go-to content support whenever they need it.

Whether it's reviewing a new feature's copy, workshopping error messages, getting quick feedback on a notification, or swapping cookie recipes - we're available for anything during those sessions